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Research papers

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
September 10, 2014
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Citation

Penn and Lugthart (2014a, September 10). Our lips are sealed. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed-8350


Videos

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
×

Citation

Penn and Lugthart (2014a, June 15). Our lips are sealed. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed


Research papers

Looking for the fire not the smoke

Maybe the biggest 'buzz' in marketing currently is buzz itself. While advances in social media have made it the hot topic, why do some marketing ideas ignite and spread whilst others fizzle out? Contagious ideas stand out because they produce a...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David Penn
Company: Conquest
September 15, 2010
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Citation

Penn, D. (2010a, September 15). Looking for the fire not the smoke. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/looking-for-the-fire-not-the-smoke


Research papers

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers
Author: David Penn
Company: Conquest
September 26, 2008
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Citation

Penn, D. (2008a, September 26). Getting animated about emotion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-animated-about-emotion


Research papers

Beyond neuroscience

In the traditional model of brand communication, the consumer's mind is a blank page on which marketers can write whatever script they want. But communication is not a one-way process: new information conflates with existing emotions and metaphors to...

Catalogue: Congress 2007: Excellence
Author: David Penn
Company: Conquest
September 19, 2007
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Citation

Penn, D. (2007a, September 19). Beyond neuroscience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-neuroscience